It is believed that by making a funny advertising clip, and then rolled it on television, you can provide for a long time, stable development of any company. This is so not true.
Has become a textbook example of the first television commercial on-line merchant of computers and electronics Cyberian Outpost. In the clip shown, as the gun fired from a mouse hitting the wall with the inscription Outpost. The audience experienced a shock, but could not help but laugh. The company has spent a lot of money on this movie, however, according to experts, the goal was not met. The audience may have remembered the name of Outpost, but did not understand what makes this company, what its strengths and differences. Fortunately, Outpost.com soon changed direction, which managed to convey to the public two ideas: first, the company offers free delivery of goods purchased for one night, and secondly, it is selling “technology, but not mice.” (more…)